September 23, 2024

Vollou: The Silent Innovator at the Paris 2024 Olympics

During the Paris 2024 Olympics, Vollou, a leader in automated music recognition technology, played a crucial yet unseen role in the Beach Volleyball arena. Positioned against the iconic Eiffel Tower, the arena wasn’t just a sports venue; it was transformed into a vibrant hub of activity, thanks in part to Vollou’s innovative background operations.

Behind-the-Scenes Technology

While the athletes battled it out on the sand, another type of performance was seamlessly managed behind the scenes. Vollou’s technology was integral in automating the music tracking and rights management for the live DJ performances that electrified the arena atmosphere. This implementation marked Vollou’s debut in a sporting event, where it efficiently handled the complexities of music rights without any direct visibility to attendees.

Automating Setlist Reporting

Handling music rights at large events usually involves tedious manual processes like creating set lists, identifying song ownership, and ensuring proper royalty distribution. Vollou’s technology simplifies these tasks by recognising and logging each track played by the DJ, automatically generating accurate set lists, and submitting them directly to Sacem, the French organisation for music rights.

This automation allowed the Beach Volleyball event organisers to focus entirely on the experience and competition, without worrying about the administrative burden of music rights management. Vollou’s discreet presence ensured that all copyright responsibilities were met, artists and producers were compensated, and the event could run smoothly without the typical logistical hurdles associated with music at large public events.

The Impact of Invisible Technology

The use of Vollou at the Paris 2024 Olympics sets a new standard for managing music at major events. It shows how technology can operate silently in the background, ensuring compliance and enhancing event quality without interfering with the audience’s experience.

This event is a testament to how advanced technology can be integrated into public spectacles to handle essential functions discreetly and efficiently. It underscores the potential for such systems to be adopted more widely, not only at sporting events but also at concerts, festivals, and other public gatherings where music plays a central role.

Looking to the Future

As Vollou continues to refine its technology and expand its applications, its role in future events is expected to grow, providing a robust, behind-the-scenes service that ensures artists are fairly paid and event organisers can focus on what they do best — creating unforgettable experiences.

Vollou’s invisible yet impactful presence at the Paris 2024 Olympics is just the beginning of its journey to revolutionise the way music is managed at major global events, setting a new benchmark for the seamless integration of technology in the entertainment and sports industries.

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